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How Social Media Has Changed The World Of Cleaning

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Abigail Court Commercial Director

By safely and effectively cleaning your home, workspace, or where is necessary, you are ensuring a happy and healthy environment. Since 2020, when we were introduced to the dreaded COVID-19, social media has become a valuable platform for cleaning tips and information.

TikTok and Instagram became platforms for everyone to show their lives in lockdown and to stay connected. A lot of people’s mental health was impacted due to loneliness and anxiety from the uncertainty of life.

Social media users began creating cleaning content across their platforms to encourage their audiences to stay safe and take pride in their home. Videos such as a ‘clean with me’ or cleaning product hauls became popular and gave millions of people across the globe comfort and inspiration to stay strong throughout the pandemic.

Another advantage of social media during the pandemic was that it was the easiest way to spread awareness and information about updates about the virus, where to buy supplies, what to buy, how to donate to charities, cleaning tips, and of course, helplines for anyone that needed additional support.

We love what we do here at Aspin Group and we also love encouraging our clients to stay clean and take pride in their environments whether it’s work or at home.

We offer a wide range of commercial cleaning services to deliver a bespoke and tailored service that is carried out by our highly skilled staff all with reasonable pricing.

As a family-run business, we understand the importance of connecting with people and helping others to avoid illnesses through a clean environment. We hold our family values dear to our hearts and we see our staff as a part of our family. We take very good care of our employees and clients to ensure they are safe and satisfied with our service.

With over 70 years of combined industry experience, we are committed and confident in what we do.

We offer a range of services along with a list of contractors we closely work with for an extended service.

For more information about our commercial cleaning services, don’t hesitate to get in touch today.

About the author

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Abigail Court

Commercial Director

Abigail founded Aspin Group in 2013, building a cleaning company based on genuine care, personal service and human connection. Those values remain central to the successful facilities management provider it is today. As Commercial Director, Abigail develops lasting client relationships and commercial partnerships while remaining actively involved across the business. In 2025, she was named Entrepreneur of the Year at the Local and Loved Awards. Outside work, Abigail enjoys cooking, gardening, good wine and visiting Madeira.

Qualifications & Accreditations

CSSA accredited ISO 9001 certified COSHH-Compliant

Areas of Expertise

Commercial Cleaning Partnerships
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Published 7 Feb 2023

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